Free Wi-Fi Amid Frocks Worth 100s of Dollars
Now at Saks Fifth Avenue in Chevy Chase: free Wi-Fi.
Not everything at Saks Fifth Avenue costs hundreds of dollars.
In fact, there's even something that's free: the Wi-Fi.
Saks Fifth Avenue and AT&T have teamed up to bring Wi-Fi to all of the store's 44 retail locations across the country, the store announced on Monday.
"The Wi-Fi network will allow Saks Fifth Avenue customers to have a more connected, interactive shopping experience, whether it’s consulting with a friend for a second opinion or using the new Saks Fifth Avenue app, which features shareable wish lists, fashion look books, event calendars and more," according to a statement.
The Wi-Fi is available now at the store's Chevy Chase location (5555 Wisconsin Ave.). It's free, and no password is needed. The Wi-Fi will auto-authenticate on the wireless mobile devices of customers of AT&T—which operates the nation's largest Wi-Fi network, according to the statement. Users of other wireless services may select the AT&T Wi-Fi signal and accept the terms and conditions to get started, spokeswoman Audrey Chang told Chevy Chase Patch.
Thanks to the auto-authentication, AT&T customers who are also frequent shoppers at Saks "will be automatically connected to Saks Fifth Avenue's Wi-Fi each time they re-visit the store," according to a statement.
The free Wi-Fi service first launched at Saks' flagship store in New York City in November 2011.
"Since the initial launch, Wi-Fi users have made more than 5 million connections to the in-store network," and "customers have exchanged more than 17 million MB of data traffic to date," the statement continued.