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Blog: Dropping Your Alarm Monitoring


Would you purchase a guard dog that doesn’t bark?

That’s a silly question, I know, but it does illustrate what a home security system is without being monitored. As a local alarm dealer, I’ve noticed a growing trend of home owners opting out of this important 24/7 service. For an alarm company, that’s a disturbing trend, yet it’s understandable. 

Reasons to Drop Monitoring

There are good reasons for people to discontinue their alarm monitoring service. First and foremost is the economy. Family budgets are what they are and decisions have to be made on cutting back on expenses. Alarm monitoring service is often one of the items on the chopping block.

False alarm fines are another cause, especially for those trying to get by on a tight budget. Consider what cutting $75, $125 or more out of your weekly grocery budget would do, and it's easily understood why people decide to drop monitoring altogether after being assessed a fine.

And then there is the contract which which many alarm companies trap their customers. When the warm glow of a great deal has worn off and the monthly payment grinds on, and on, and on, many are ready to jump ship when the term of the contract is up. 

As an alarm dealer, I am very aware of the situation—I don’t like it—but I understand it. You see, monitored alarm customers are the ‘holy grail’ to an alarm company. It is the reoccurring income that keeps the company ship afloat.

Do-It-Yourself

With that in mind, it might surprise you when I say: “There is a way for you to monitor your existing home security system yourself and give your guard dog its bark.” To learn more, go to: www.diy-monitoring.com.  

 

 

Geoff Hoffman

9:11 am on Sunday, August 26, 2012

Tricky little sales pitch Mr. Kimball. Kudos! Make it sound like you're giving secrets to "do it yourself" but you're just trying to sell a circuit board the customer would install then they'd pay you a monthly service fee.

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