Drybar offers blowouts, including a wash, for $40 -- less than many typical salons, which can start at $55. The $40 flat fee applies to all hair types and lengths, according to Barbara Martin of the communications firm BrandLink D.C.
The new location is planned for 4840 Bethesda Avenue, Martin said.
"Drybar is a 'blow dry bar' concept created around a very simple idea: No cuts. No color. Just blowouts," according to the salon chain's Facebook page.
With 15 current locations, two on the way in the near future and two more coming to the D.C. area this fall (Georgetown and Bethesda Row), Drybar had spread rapidly across the country since starting out in Los Angeles in 2010.
Each location is designed to look and feel like a "comfy, chic" bar, rather than a salon, according to the company. Design elements include "comfy fabric paneled and tufted walls, marble countertops, Italian styling chairs, flat screen TVs playing 'chick flicks', an iPhone charging dock at each station, and a custom music playlist."
Blowout styles include the "Straight Up," for a simple, straight look; the "Southern Comfort" for lots of volume; the "Cosmopolitan" for loose curls and the "Mai Tai" for a messy, beachy look.
Other styles include the sleek "Manhattan" and the "Shirley Temple" for pre-teens.
“Drybar really came out of personal necessity for me. I was so frustrated with overpaying for blowouts at my salon, and couldn’t stand the dreaded discount chain alternative,” said stylist and Drybar founder Alli Webb in a statement. “I knew that if we created a fun experience in a beautiful atmosphere where ladies could get an incredible blowout at a fair price, they would come running. And, they have.”
In Georgetown, the new salon is planned for 1825 Wisconsin Ave.,
Will you check out Drybar? What do you think of the concept? Tell us in the comments.