Drybar is opening Friday in Bethesda, and along with it comes a 13-foot blow-dryer.
Yes. A 13-foot, yellow, operating blow-dryer will be sitting outside the streets of Bethesda to advertise the new business, a blowout-only salon.
Drybar offers the blowout service, including a wash, for $40—less than at many typical salons, where the service can start at $55. The $40 flat fee applies to all hair types and lengths, Patch reported in June.
"Drybar is a 'blow dry bar' concept created around a very simple idea: No cuts. No color. Just blowouts," according to the salon chain's Facebook page.
The new store will open Friday at 4840 Bethesda Ave.
Those pedestrians and drivers who may be irritated by the store's accompanying 13-foot obstruction, named Buttercup, may be consoled to know that:
1.) It's art and will be appearing at the Bethesda Row Arts Festival, and
2.) The first 10 people to spot Buttercup and post a photo to Facebook or Twitter with the hashtag #DrybarInDC will receive a free blowout from Drybar, according to a press release.
Buttercup will show up in Bethesda during the following dates and times:
12 p.m. – 2 p.m. Drybar on 4840 Bethesda Ave.
2:30 p.m. – 6 p.m. Bethesda Lane on Bethesda Row
11 a.m. - 4 p.m. Bethesda Row Arts Festival located on Bethesda Lane
"They've been training so they had a few call outs on Facebook and Twitter, but first appointments start Friday," said publicist Barbara Martin, putting rumors to rest about a soft opening before Friday's celebration.
To celebrate the no-color, no-cut, blowout-only salon opening, Bethesda's Georgetown Cupcake will offer free Drybar cupcakes to customers on opening day, Martin said.