Business & Tech
Report: Honest Tea Founders Publish Comic Book
'These are the lessons we wish we could have read before starting out.'
The founders of Honest Tea hope to offer textbook lessons—actually, comic book lessons—on entrepreneurship.
Honest Tea founders Seth Goldman and Barry Nalebuff wrote "Mission in a Bottle: The Honest Guide to Doing Business Differently — and Succeeding," with the help of a New York City illustrator Sungyoon Choi, The Gazette reports.
According to Random House, the founders of Bethesda-based Honest Tea tell the story of their business in a two-color, graphic-book format.
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"These are the lessons we wish we could have read before starting out," the co-founders said in a trailer on the book’s official website, MissionInABottle.net.
The book will be released Sept. 3, The Gazette reports.
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Book signings are scheduled all over the country, starting with an event Sept. 3 in San Francisco, according to the book’s official homepage.
There’s also a book signing scheduled at the Bethesda Barnes & Noble, 7 p.m. Thursday, Sept. 10.
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>>> See: A new take on the story of green business at Gazette.net.
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