UNLOCK THE FUN FOR BACK-TO-SCHOOL AT WESTFIELD MONTGOMERY

Westfield Montgomery announces its 2013 Back-to-School consumer
experience, making Westfield the “got-to-be-there” destination for all
back-to-school shopping essentials and extra delights. Westfield will be the
one-stop-shop for parents and kids to get all the latest in fashion, style and
accessories; the smart way to kick-off the new school year with fresh supplies
and the latest technology; and a fun way to meet up with friends, attend
special events and win prizes online, in-center and in-store.

Beginning in August, the
campaign will come to life amidst a set of oversized, colorful school lockers,
designed for unlocking prizes, showcasing retailers’ merchandise and revealing
surprises. For eight consecutive days, shoppers will have a chance to “unlock”
combinations of must-have items, and enter to win daily prizing both online and
at the participating center. Daily winners who open the locker by texting their
Center’s special code to ‘51515’ can win an iPad Mini and other great prizes.

Those who can’t make the fun in person can participate by
following local mom bloggers and fashion vloggers, selected from each of the
participating Westfield locations, who will be sharing the fun and showcasing
the Westfield back-to-school experience on Facebook, Twitter, Instagram and
YouTube.  Plus, Westfield center Facebook fans will have the chance to win
a $1000 back-to-school shopping spree simply by “liking” their local center on
Facebook.

Westfield Montgomery will also be offering a bevy of on-site
activities, including: Tax Free Week; a kick-off press conference will take
place on August 9th, and their August WFamily Fun Days event, where kids and
families can enjoy crafts, story time, entertainment and activities celebrating
Back To School! Please visit www.westfield.com/montgomery for more event details.