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Honest Tea Founder's Bike Stolen on Day of Honesty Study

Most Bethesdans won't take iced tea without paying. A bike is another story.

Honest Tea set up self-serve kiosks of iced tea—including this one outside the Bethesda Barnes & Noble—as part of a fun "Honesty Study." Photo courtesy of Honest Tea.
Honest Tea set up self-serve kiosks of iced tea—including this one outside the Bethesda Barnes & Noble—as part of a fun "Honesty Study." Photo courtesy of Honest Tea.
A recent fun "Honesty Study" by Bethesda-based Honest Tea suggests that Bethesdans are 91 percent honest.

But what about that other 9 percent? 

To conduct an honesty study at a national level, the company placed self-serve kiosks of its iced tea across the country this past month—including one at the downtown Bethesda Barnes & Noble bookstore—and asked tea-takers to pay $1—on the honor system—for each tea bottle. Ninety-one percent of tea bottles taken from the Bethesda kiosk were paid for, Patch reported.

It's not quite such rosy a picture. As it turned out, Honest Tea founder and Bethesda resident Seth Goldman reported that his bicycle was stolen from outside the Bethesda Metro station—where it was locked up—on July 11, the day that the honesty study was carried out in DC, according to company spokesperson Scott Smallwood. (Only 80 percent of tea bottles taken from the DC kiosk were paid for, according to study results.)

The lock on the bicycle was cut, and the bicycle had not been returned as of July 24, Smallwood said.

In related news, in Takoma Park, five bike thefts took place between June 3 and July 9, according to a Takoma Park Police Department statement.

Has your bicycle ever been stolen? Did you get it back? Tell us in the comments.

Related story:

Honest Tea Experiment Reveals How Honest Bethesdans Are
Constance Taylor July 25, 2013 at 09:09 AM
My bike was stolen in 1975 when I was in school at UVa, where it is all about the Honor Code.
marjohn July 25, 2013 at 10:17 AM
that sucks for Seth, but it's not surprising. in the ten years i've lived near the Capital Crescent trail, i've had three bikes stolen ~ they were in a well-lit area, securely + properly locked to a rack. i finally decided i had no choice but to store my bikes indoors, which is a colossal hassle ~ but at least my bikes are safe now. it's a shame that even in broad daylight, bikes are stolen regularly, often with witnesses that do not intervene or report the theft. in the US, over $350 million worth of bikes are stolen every year. this 2012 video from NYT shows how quickly they can be taken, often right in front of people ~ in one case, a bike is openly stolen right in front of a police station. http://youtu.be/UGttmR2DTY8 how to prevent bike theft: http://www.intownbicycles.com/how-to/articles/index.php?a=how-to-prevent-bicycle-theft
Barbara July 27, 2013 at 01:46 PM
Well, I thought it was bad enough that someone stole the nozzle off my hose that I kept outside for all the condo dwellers to use. Then I found out that they had stolen my neighbors hose! Sad world we live in
JR August 16, 2013 at 09:48 AM
My new commuter bike was stolen from inside the Adagio’s bike room! What makes this even worse, management knew there was a problem but didn’t want to alarm the residents…

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