To conduct an honesty study at a national level, the company placed self-serve kiosks of its iced tea across the country this past month—including one at the downtown Bethesda Barnes & Noble bookstore—and asked tea-takers to pay $1—on the honor system—for each tea bottle. Ninety-one percent of tea bottles taken from the Bethesda kiosk were paid for, Patch reported.
It's not quite such rosy a picture. As it turned out, Honest Tea founder and Bethesda resident Seth Goldman reported that his bicycle was stolen from outside the Bethesda Metro station—where it was locked up—on July 11, the day that the honesty study was carried out in DC, according to company spokesperson Scott Smallwood. (Only 80 percent of tea bottles taken from the DC kiosk were paid for, according to study results.)
The lock on the bicycle was cut, and the bicycle had not been returned as of July 24, Smallwood said.