A Family Affair

Shoppers' Hype

Christmas shopping as the newest extreme sport.

Once upon a time, the day after Thanksgiving was just a day to recover from eating too much by walking around in department stores. We'd go shopping since we were already off work/school and there was extended family around to watch the kids. Over the past ten years, this concept of shopping a little on your day off has gone from a slightly busy mall experience to a dangerous, crazed, extreme sport with a name: Black Friday! Any naysayers who doubt the power of a well-planned marketing campaign just have to look around and see how potent it can be. If only we would use our powers for good instead of evil! Here is a tool of mass communication that can be used to promote something like recycling, but more often, is used simply to get our …

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